About Us

ABOUT US:

The Profit First phenomenon started in the US following the publication of Mike Michalowicz's groundbreaking book 'Profit First' in 2014.

This was developed specifically for e-commerce businesses by Cyndi Thomason with her book
Profit First for Ecommerce Sellers. Now, this powerful methodology has come to the UK, and I’m proud to be at the forefront of this movement for e-commerce businesses.

Mike Michalowicz, Duncan Lloyd and Cyndi Thomason in Nashville 2023.

As one of the leading advocates for Profit First in the UK, I collaborate directly with both Mike and Cyndi to ensure the highest standards in applying this system to e-commerce.

As a fully qualified Chartered Accountant, and my deep understanding of the unique challenges faced by e-commerce businesses, make me your go-to resource for implementing Profit First strategies effectively.

Whether you’re looking to maximise profitability, manage cash flow, or scale sustainably, Ecomm Profit Genie is uniquely positioned to guide you every step of the way.We’re proud to have a team across the world supporting our UK customers.

We’re proud to have a team across the world supporting our UK customers.

Our UK team likes to kick back now and again. Here’s us in Ibiza in 2024.

Wish you were here?

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The Profit First phenomenon started in the US following the publication of Mike Michalowicz's groundbreaking book 'Profit First' in 2014.

This was developed specifically for e-commerce businesses by Cyndi Thomason with her bookProfit First for Ecommerce Sellers. Now, this powerful methodology has come to the UK, and I’m proud to be at the forefront of this movement for e-commerce businesses.

We’re proud to have a team across the world supporting our UK customers.

Our UK team likes to kick back now and again. Here’s us in Ibiza in 2024.

Wish you were here?

This was developed specifically for e-commerce businesses by Cyndi Thomason with her book
Profit First for Ecommerce Sellers. Now, this powerful methodology has come to the UK, and I’m proud to be at the forefront of this movement for e-commerce businesses.